Motivations for Corporations to Use Social Media
If you have been paying attention to life in the last 15 years, you will notice that social media is being used by corporations and companies. Most companies in general have a social media of some form up, whether it's twitter, Facebook, Snap-chat etc. Companies may utilize social media differently than others. Small companies such as Brisco County Wood Grill will use social media as a form of advertisement. Promoting different steaks and southwestern specialties, Brisco County uses social media such as Facebook as a tool to promote their service. However, not all companies or corporations use social media for the same purpose. On the complete opposite end of the extreme spectrum, we have Cambridge Analytica. CA uses social media in a completely different way. Attempting to stay out of the spotlight and in the shadows, this corporation was attempting to stay hidden. While it's purpose was to use the data accumulated by social media such as Facebook in order to influence governm...